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Mumbai: In recent times, several advertisements have faced controversy with various individuals or groups objecting to them.…
  • Advertising January 13, 2022

What India Takes Offence To : ASCI reveals six major triggers in adverts

Mumbai: In recent times, several advertisements have faced controversy with various individuals or groups objecting to them.…

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MUMBAI: It's Thursday again and in continuation of our Throwback series featuring prolific marketing campaigns from the past, we…
  • Marketing July 8, 2021

Throwback Thursday: How Nirma became 'Sab ki Pasand'

MUMBAI: It's Thursday again and in continuation of our Throwback series featuring prolific marketing campaigns from the past, we…

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NEW DELHI: Dabur India has roped in Bollywood actor Parineeti Chopra as the new brand ambassador for Dabur Pudin Hara. The brand…
  • Marketing May 5, 2021

Parineeti Chopra signs as Dabur brand ambassador

NEW DELHI: Dabur India has roped in Bollywood actor Parineeti Chopra as the new brand ambassador for Dabur Pudin Hara. The brand…

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MUMBAI: If there was one thing that bowled over netizens this weekend, it was Rahul Dravid’s dramatic turn as ‘Indiranagar ka…
  • Advertising April 13, 2021

315Work Avenue offers to protect you from ‘Indiranagar Gunda’ Rahul Dravid

MUMBAI: If there was one thing that bowled over netizens this weekend, it was Rahul Dravid’s dramatic turn as ‘Indiranagar ka…

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MUMBAI: How many times have you seen the Indian cricket team’s former captain Rahul Dravid lose his cool and holler at an…
  • Advertising April 10, 2021

Rahul ‘The Wall’ Dravid’s calm facade cracks in new Cred ad

MUMBAI: How many times have you seen the Indian cricket team’s former captain Rahul Dravid lose his cool and holler at an…

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New Delhi: Last week, #BabaKaDhaba went viral and showed the positive impact social media can have when used constructively.…
  • Marketing October 14, 2020

Tanishq: Should brands buckle to trolls & boycotts?

New Delhi: Last week, #BabaKaDhaba went viral and showed the positive impact social media can have when used constructively.…

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New Delhi: Last week, #BabaKaDhaba went viral and showed the positive impact social media can have when used constructively.…
  • Marketing October 14, 2020

Should brands buckle to boycotts? What if they don't stand down?

New Delhi: Last week, #BabaKaDhaba went viral and showed the positive impact social media can have when used constructively.…

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MUMBAI: Down south, leading Indian TV network, Zee Entertainment Enterprises Ltd (Zeel) is penning a new script in its run up to…
  • Television September 14, 2020

Zee goes into overdrive down south as festive season approaches

MUMBAI: Down south, leading Indian TV network, Zee Entertainment Enterprises Ltd (Zeel) is penning a new script in its run up to…

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MUMBAI: If there’s one group of production professionals who believe that the ministry of information and broadcasting could have…
  • Television August 26, 2020

Ad filmmakers' express displeasure over I&B ministry's guideline

MUMBAI: If there’s one group of production professionals who believe that the ministry of information and broadcasting could have…

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MUMBAI: 2020 has been a different year, what with the pandemic totally putting things out of kilter for the economy, for business…
  • Television August 21, 2020

Will GECs score big this IPL & festival season?

MUMBAI: 2020 has been a different year, what with the pandemic totally putting things out of kilter for the economy, for business…

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