OTT

Mumbai: Consumer data intelligence company Axis My India’s latest findings for the India Consumer Sentiment Index (CSI) revealed…
  • IWorld December 1, 2021

Hotstar is most preferred OTT choice: Axis My India survey

Mumbai: Consumer data intelligence company Axis My India’s latest findings for the India Consumer Sentiment Index (CSI) revealed…

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Mumbai: Netflix India has come out with a new campaign for its action-packed Hollywood blockbuster movie, ‘Red Notice’.…
  • IWorld November 29, 2021

Netflix India offers a thrilling treat in latest promo for 'Red Notice'

Mumbai: Netflix India has come out with a new campaign for its action-packed Hollywood blockbuster movie, ‘Red Notice’.…

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Mumbai: After the windfall of 2020, the streaming industry saw consumers’ on-demand content consumption patterns getting more and…
  • IWorld November 25, 2021

Prime Video’s Gaurav Gandhi, Disney+ Hotstar’s Sunil Rayan on growing SVOD in India

Mumbai: After the windfall of 2020, the streaming industry saw consumers’ on-demand content consumption patterns getting more and…

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Mumbai: Single subscription video streaming platform YuppTV Scope has partnered with ION broadband to offer OTT services to its…
  • IWorld November 22, 2021

YuppTV Scope partners with ION broadband

Mumbai: Single subscription video streaming platform YuppTV Scope has partnered with ION broadband to offer OTT services to its…

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Mumbai: The Covid-19 pandemic has upturned all walks of life. People’s lives have switched to a virtual setup and personal…
  • IWorld November 6, 2021

GUEST COLUMN: OTT serves the nation while the internet counsels it

Mumbai: The Covid-19 pandemic has upturned all walks of life. People’s lives have switched to a virtual setup and personal…

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CANNES: All the naysayers must be regretting not hoofing it down to the south of France for the annual jamboree of the content…
  • Television October 11, 2021

Mipcom 2021: Stage set for world’s largest content market

CANNES: All the naysayers must be regretting not hoofing it down to the south of France for the annual jamboree of the content…

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Mumbai: The burgeoning of OTT content consumption in the past couple of years fuelled a proportional increase in the demand for…
  • Television October 11, 2021

OACT2021: Plugging the gap of measurability

Mumbai: The burgeoning of OTT content consumption in the past couple of years fuelled a proportional increase in the demand for…

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Mumbai: Is it the right time for monetisation of OTT from a business perspective for advertisers? This set the ball rolling for…
  • Television October 9, 2021

OACT2021: What are the opportunities for OTT & CTV advertising

Mumbai: Is it the right time for monetisation of OTT from a business perspective for advertisers? This set the ball rolling for…

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Mumbai: The addressable connected TV (CTV) advertising universe is estimated at six to eight million, according to Mediasmart, an…
  • Television October 8, 2021

OACT2021: The evolution of Connected TV in India

Mumbai: The addressable connected TV (CTV) advertising universe is estimated at six to eight million, according to Mediasmart, an…

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Mumbai: Madison Digital, a unit of Madison World has won the advertising-based video on demand (AVoD) mandate for home-grown…
  • IWorld October 5, 2021

Madison Digital wins AVoD mandate for Zee5

Mumbai: Madison Digital, a unit of Madison World has won the advertising-based video on demand (AVoD) mandate for home-grown…

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