Content Strategy

KOLKATA: At the Asia Video Industry Association’s (AVIA) recent Future of Video India conference, industry leaders remained…
  • IWorld May 5, 2021

Industry heads see huge headroom for growth across TV & digital in India

KOLKATA: At the Asia Video Industry Association’s (AVIA) recent Future of Video India conference, industry leaders remained…

Read More
KOLKATA: It is not easy to win over Indian consumers given the diversity of the market – be it in terms of language, income or…
  • IWorld April 21, 2021

India is a ‘speculative’ investment: Netflix’s Reed Hastings

KOLKATA: It is not easy to win over Indian consumers given the diversity of the market – be it in terms of language, income or…

Read More
KOLKATA: Among a host of over-the-top (OTT) platforms in India, Netflix has always been considered as the “premium” one in terms…
  • IWorld April 21, 2021

Netflix global TV head Bela Bajaria dishes on 'local impact strategy'

KOLKATA: Among a host of over-the-top (OTT) platforms in India, Netflix has always been considered as the “premium” one in terms…

Read More
KOLKATA: It may be the heyday of over-the-top (OTT) platforms but it’s not like the pandemic will not have any impact on their…
  • IWorld August 10, 2020

OTT platforms may see scarcity in long-format premium content in H1- FY22

KOLKATA: It may be the heyday of over-the-top (OTT) platforms but it’s not like the pandemic will not have any impact on their…

Read More
MUMBAI: Data, touted as the new oil, has empowered creativity, especially in the segment of over-the-top (OTT) platforms. As…
  • IWorld January 17, 2020

Data has made us richer in thinking and approach: ZEE5’s Aparna Acharekar

MUMBAI: Data, touted as the new oil, has empowered creativity, especially in the segment of over-the-top (OTT) platforms. As…

Read More