Zee TV brings Alt Balaji's OTT premium content on TV
- March 25,2020 By IndianTelevision Team
MUMBAI: Last year in July Alt Balaji and ZEE5 joined hands to leverage each other's strength. Balaji Telefilms and ZEE have shared more than 25 years of relationship in the industry. Now when the entire country is going through a lockdown due to Covid-19, shootings have been cancelled and the broadcasters are running out of new episodes in their bank. In this backdrop, Zee TV has come up with an innovative strategy of offering fresh OTT premium content to the television viewers. The channel is all set to air three Alt Balaji's shows Karle Tu Bhi Mohabbat’, ‘Baarish’ and ‘Kehne Ko Humsafar Hain to TV viewers.
With the aim of entertainiy viewers during this phase of social distancing and self-quarantining at home, Zee TV seeks to send a strong message of reassurance with this special, exclusive band of three new shows, each building a strong narrative about the power of love and how it helps us tide over the most challenging times.
Starting March 25, viewers can get hooked on to finite series like ‘Karle Tu Bhi Mohabbat’, ‘Baarish’ and ‘Kehne Ko Humsafar Hain’ for the first time on television between 9 PM and 11 pm every weeknight.
‘Karle Tu Mohabbat’, starring Ram Kapoor and Sakshi Tanwar, is about a struggling superstar recovering from his addiction to alcohol, and his new counselor. It will follow the story of how the superstar and the counselor fall in love while at his estranged daughters’ wedding and all the drama that ensues. Karle Tu Mohabbat will air from 9 pm to 10 pm, Baarish will air at 10 pm and at 10.30 pm slot 'Kehne Ko Humsafar Hain is scheduled on Zee TV.
Ekta Kapoor tweeted, "We can’t do anything to help our viewers but entertain them during these tough times so this gem from our library for you all! Your favorite pair #SakshiTanwar & @RamKapoor are back from tonight 9-10pm in #karletubhimohabat on TV! Enjoy the show while you're home & be safe!"
She further says, "Very tough times but we will get through this together. Since we cannot make any more episodes of #kumkumbhagya #kundalibhagya, we have extended our family shows to @ZeeTV so from 9pm to 10pm instead of Karan-Preeta or Abhi-Pragya, you will see tipsy and karan! For all those of you asking for #Baarish on TV. From tonight 10 pm watch this sweet love story on @ZeeTV everyday! We are bringing the rains with this simple drama! Hoping the weather of doom changes! Stay home stay safe."
Zee TV Business Head Aparna Bhosle said, “In times where social distancing is the need of the hour to curb the outbreak of COVID-19 and people are spending more time indoors, the idea is to provide audiences with the most engaging entertainment for the entire family. We have a new 9 to 11 PM band with three new finite series – Karle Tu Mohabbat, Baarish and Kehne Ko Humsafar Hain, that will reassure viewers that we can conquer the biggest challenges with the power of love. Each of the shows has strong TV faces that the masses are closely attached to. We are also reintroducing classics like Kasamh Se and Brahmrakshas as well as faciltating binge-watches of crowd favourites – Kundali Bhagya and Kumkum
Bhagya, so that the audience has a wide variety of content to view and can enjoy this extended family time together.”
‘Baarish’, airing at 10 pm slot, stars Sharman Joshi and Asha Negi. The show will explore the lives of two strangers from starkly different backgrounds. While Anuj (Sharman) is a Gujarati businessman, who had left studies at a tender age to take over the family business, Gauravi (Asha) is a Maharashtrian girl who feels education is of prime importance and works in Anuj’s company. When the two get married because of their families, will they realise they are like chalk and cheese or fall in love eventually? Only time will tell!
At 10:30 PM, ‘Kehne Ko Humsafar Hain’ delves into the love triangle between a chartered accountant Rohit (Ronit Roy), his wife Poonam (Gurdeep Kohli) and an interior designer Ananya (Mona Singh). Initially, everything seems hunkydory in the family, but when the actual truth comes out, everyone is shocked. Will Rohit stay with Poonam or will he sacrifice his whole family for Ananya? Tune into Zee TV to find out!
Apart from these three shows, viewers can binge-watch some of the most intriguing episodes of cult favorite shows such as Kumkum Bhagya and Kundali Bhagya, which have been planned from 7 pm to 8 pm and 8 pm to 9 pm respectively, Monday to Friday. Popular Zee TV classics like Ram Kapoor – Prachi Desai’s ‘Kasam Se’ and Krystle D’Souza, Parag Tyagi and Kishwer Merchant’s ‘Brahmarakshas’ will also be reintroduced on the channel and will air from 2 pm to 3 pm and 5 pm to 6 pm respectively.