Dangal continues on top across genres as TV consumption drops

  •  May 25,2020 By IndianTelevision Team

BENGALURU: Television consumption continued to drop in week 19 of 2020 (Saturday, 9 May 2020 to Friday, 15 May 2020, week or period under review), according to Broadcast Audience Research Council of India (BARC) data for Top 10 channels on all platforms across genres. However, overall television consumption in terms of impressions was still 24.1 percent more in Week 19 of 2020 as compared to week 4 of 2020. Viewership in terms of billion impressions in week 19 of 2020 was 18 as compared to 14.5 in week 4 of 2020.

BARC and Nielsen have set the average viewership data between weeks 2 and 4 of 2020 as the yardstick to measure television consumption trends during COVID-19 (Covid2019) weeks. While the lockdown in India commenced on 25 March 2020, which was midweek of Week 12 of 2020, BARC-Nielsen COVID-19 reports are available for weeks between Weeks 11 and 18 of 2020 at the time of writing of this paper. The author has considered week 4 of 2020 as the reference week here.

As is obvious from the chart below, viewership has been dropping over the past few weeks.

Top 10 Channels on All Platforms Across Genres

The combined weekly impressions of the Top 10 Channels on All Platforms Across Genres declined by 4.5 percent in week 19 of 2020 as compared to the previous week. Nine of the ten channels in the list were the same as in the previous week. pubcaster network’s flagship Hindi GEC DD National exited the list to be replaced by Zee Entertainment Enterprises Limited (Zeel) Hindi Movies channel Zee Cinema.

BARC’s weekly list of Top 10 Channels on All Platforms Across Genrescomprised of five Hindi GECs’, two Hindi Movies channels and one channel each from the Kids, Tamil and Telugu genres. From the networks’ perspective, there were two channels each from Sony Pictures Network India (SPN), Star India and Zeeland one channel each from DD, Enterr 10 Television, the Sun Tv Network, Viacom18.  While DD Bharti and Dangal are available on both the pay TV and FTA platforms, Zeel’s acquired Hindi GEC Big Magic is FTA. The other seven channels were Pay TV. It must be noted that Dangal, Star Plus, Big Magic, Star Maa and Sony Max had higher impressions in Week 19 of 2020 than in week 18, despite the lower combined ratings of the Top 10 channels in the list.

Please refer to the figure below:

Top 10 Pay Channels Across Genres

The combined weekly impressions of the Top 10 Pay Channels Across Genres declined 3.5 percent in Week 19 of 2020 as compared to the previous week. Nine of the channels in the list in the week under review were the same as in Week 19 of 2020. Here also, DD National exited the list and was replaced by the Sun Tv Network’s Telugu GEC Gemini.

There were three channels each from the Hindi GECs’ and Hindi movies genre, two Telugu channels and one channel each from the kids and Tamil genres in BARC’s weekly list of Top 10 Pay Channels Across Genres in week 19 of 2020.  There were three channels from Star India, two channels each from SPN and the Sun TV Network one channel each from the DD, Viacom18 and Zeel in the list.

Please refer to the chart below:

Top 10 Free Channels on Across Genres

BARC’s weekly list of Top 10 Free Channels Across Genres shows that the combined weekly impressions of the top 10 channels in Week 19 of 2020 was 8 per cent lower than in Week 19. All the channels in the list in Week 19 were the same as in week 18 with some shuffling in the ranks.

Four of the channels were Hindi GEC; there were three Hindi movies channels, two were Bhojpuri channels and there was one youth channel in BARC’s weekly list of Top 10 Free Channels Across Genres for Week 18 of 2020, There were three channels each from Enterr 10 Television and Zeel and two channels each from DD and B4U Network during the period under review.

Please refer to the chart below: