BARC week 45: Santoor Beauty Soap claims top spot among brands
- November 17,2019 By IndianTelevision Team
MUMBAI: The Broadcast Audience Research Council (BARC) India has released its data for top advertisers and brands for the period between 2 November and 8 November 2019.
The data reflects the top 10 advertisers and brands across genre on Indian television, including OOH screen, (U+R): 2+, Individuals NCCS All, demonstrating ads that were inserted the most in week 45 of 2019.
There have been little changes in the BARC top advertisers’ list in week 45 as compared to the past week. Hindustan Unilever Ltd and Reckitt Benckiser (India) Ltd remained the top two performers with 184360 and 85222 ad insertions, respectively.
Wipro Ltd has grabbed the third position with 46707 ad insertions. Procter & Gamble was spotted in the fourth position this time as it made 46269 insertions on TV. ITC Ltd moved up five spots to rank fifth with 42453 insertions.
The pecking order of top 10 advertisers in week 45 were Hindustan Lever, Reckitt Benckiser, Wipro Ltd, Procter & Gamble, ITC Ltd, Ponds India, Cadburys India, Brooke Bond Lipton India, Godrej Consumer and Procter & Gamble Home Products at first, second, third, fourth, fifth, sixth, seventh, eighth, ninth and tenth positions respectively.
|1||HINDUSTAN LEVER LTD||184360|
|2||RECKITT BENCKISER (INDIA) LTD||85222|
|4||PROCTER & GAMBLE||46269|
|7||CADBURYS INDIA LTD||36671|
|8||BROOKE BOND LIPTON INDIA LTD||34943|
|9||GODREJ CONSUMER PRODUCTS LTD||27803|
|10||PROCTER & GAMBLE HOME PRODUCTS||27255|
|TOP 10 Advertiser *Across Genre : All India (U+R) : 2+ Individuals,|
Santoor beauty soap rank first in the top brands category of BARC week 45 ratings. It had inserted 18854 ads on TV during this period. Second spot was acquired by Trivago with 15512 insertions. Santoor Sandal and Turmeric grabbed third position with 14773 insertions. Lux Toilet Soap, Lifebuoy Toilet Soap, Lizol, Vaseline Intensive Care Lotion, Surf Excel Easy Wash, HP Pavilion X360, Ariel and Dettol Antiseptic Liquid were the other top brands spotted in the top 10 brand's list of BARC India ratings week 45.
|1||SANTOOR BEAUTY SOAPS||18854|
|3||SANTOOR SANDAL AND TURMERIC||14773|
|4||LUX TOILET SOAP||13172|
|6||VASELINE INTENSIVE CARE LOTION||10907|
|7||SURF EXCEL EASY WASH||9848|
|8||HP PAVILION X360||8990|
|10||DETTOL ANTISEPTIC LIQUID||8354|
|TOP 10 Brands *Across Genre : All India (U+R) : 2+ Individuals,|