BARC week 44: Dettol Toilet Soaps bags top brand spot

  •  November 12,2020 By IndianTelevision Team

MUMBAI: The Broadcast Audience Research Council (BARC) of India has released its data for top advertisers and brands for the period between 31 October to 6 November 2020.

The data reflects the top 10 advertisers and brands across genres on India’s television, 2+ Individuals, NCCS. All demonstrating ads that were inserted the most in the 44 week of 2020.

Top Advertisers:

Hindustan Unilever continued to be the biggest advertiser this week also with 295719 impressions.

It was followed by Reckitt Benckiser India which ranked second with 149331 ad generations.

Wipro Ltd bagged the third rank this time with 38113 ad impressions. Ponds India came in fourth with 29701 ad generations.

Godrej Consumer Products Ltd and ITC Ltd secured fifth and sixth place with 29569 and 28529 ad views.

Other top brands in the pecking order were as follows: Colgate Palmolive India Ltd, Cadburys India Ltd, Amazon Online India Pvt Ltd and Brooke Bond Lipton India Ltd.

Top Brands:

This week Dettol Toilet Soaps led the chart with 20931 ad impressions, followed by Lizol with 19874 ad views. Dettol Antiseptic Liquid secured the third position with 18276 ad insertions.

The fourth and fifth spots were acquired by Amazon.in and Close Up Ever Fresh with 16786 and 13349 ad generations.

Lux Toilet Soap bagged the sixth spot with 12930 ad views.

Other top brands in the pecking order were as follows: Clinic Plus Shampoo, Santoor Sandal And Turmeric, Boost, Myntra.Com.