social media

KOLKATA: ALTBalaji has acquired 17.5 per cent stake in the online celebrity digital engagement platform, Tring. With this…
  • IWorld October 19, 2020

ALTBalaji acquires 17.5 per cent stake in Tring

KOLKATA: ALTBalaji has acquired 17.5 per cent stake in the online celebrity digital engagement platform, Tring. With this…

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New Delhi: Last week, #BabaKaDhaba went viral and showed the positive impact social media can have when used constructively.…
  • Marketing October 14, 2020

Tanishq: Should brands buckle to trolls & boycotts?

New Delhi: Last week, #BabaKaDhaba went viral and showed the positive impact social media can have when used constructively.…

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New Delhi: Last week, #BabaKaDhaba went viral and showed the positive impact social media can have when used constructively.…
  • Marketing October 14, 2020

Should brands buckle to boycotts? What if they don't stand down?

New Delhi: Last week, #BabaKaDhaba went viral and showed the positive impact social media can have when used constructively.…

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KOLKATA: A few years ago, online gaming was regarded as a mere recreational activity in India. With the digital ecosystem…
  • IWorld October 8, 2020

Game on: Finding balance between user experience and security

KOLKATA: A few years ago, online gaming was regarded as a mere recreational activity in India. With the digital ecosystem…

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KOLKATA: Chingari is a Hindi word which means spark.  But Chingari is also a homegrown short format video and user-generated…
  • IWorld September 15, 2020

Chingari's explosive short format video journey

KOLKATA: Chingari is a Hindi word which means spark.  But Chingari is also a homegrown short format video and user-generated…

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KOLKATA: Homegrown short video app MX TakaTak has clocked 15 mn+ video uploads and has set a new benchmark with its daily video…
  • IWorld September 8, 2020

MX TakaTak touches 1 billion daily video views in 1 month

KOLKATA: Homegrown short video app MX TakaTak has clocked 15 mn+ video uploads and has set a new benchmark with its daily video…

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KOLKATA: Social media platform ShareChat has announced its agreement with India’s largest music label, T-Series to license its…
  • IWorld August 26, 2020

ShareChat, Moj inks music licensing deal with T-Series

KOLKATA: Social media platform ShareChat has announced its agreement with India’s largest music label, T-Series to license its…

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NEW DELHI: Festivals hold an importance for all. Last week, brands portrayed campaigns on the theme of Raksha Bandhan and this…
  • Advertising August 12, 2020

Brands join moment marketing with Janmashtami creatives

NEW DELHI: Festivals hold an importance for all. Last week, brands portrayed campaigns on the theme of Raksha Bandhan and this…

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KOLKATA: Contrary to popular belief that Indians don’t pay for content, Kantar’s ICUBE 2019 report has found that SVOD has seen a…
  • IWorld July 30, 2020

SVOD sees 82% growth in urban India

KOLKATA: Contrary to popular belief that Indians don’t pay for content, Kantar’s ICUBE 2019 report has found that SVOD has seen a…

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MUMBAI: Even before the lockdown, Bollywood actors had started to make themselves prominent on social media. During this pandemic…
  • Television June 28, 2020

TV actors expand footprint via digital platforms

MUMBAI: Even before the lockdown, Bollywood actors had started to make themselves prominent on social media. During this pandemic…

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