IPL

NEW DELHI: IPL 13 was the most awaited live property of the year, especially after Covid2019 turned us all into house-bound…
  • Television October 30, 2020

IPL 13 scores better than IPL 12

NEW DELHI: IPL 13 was the most awaited live property of the year, especially after Covid2019 turned us all into house-bound…

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NEW DELHI: In India, there are two things that people lose their minds over: cricket and festivals. And the IPL is a festival of…
  • Marketing October 13, 2020

Myntra leverages IPL to expand reach & diversify its brand image

NEW DELHI: In India, there are two things that people lose their minds over: cricket and festivals. And the IPL is a festival of…

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NEW DELHI: ESP Properties, the entertainment, and sports division of GroupM  cited that the IPL 2020 sponsorship crossed the ₹…
  • Marketing October 12, 2020

IPL team sponsorship crosses ₹ 500 cr mark this year, GroupM’s ESP Properties

NEW DELHI: ESP Properties, the entertainment, and sports division of GroupM  cited that the IPL 2020 sponsorship crossed the ₹…

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NEW DELHI: IPL’s electrifying debut aired on 18 April, 2008, and India has been hooked ever since. Every year, more and more…
  • Marketing October 10, 2020

How IPL anthems helped popularise the brand

NEW DELHI: IPL’s electrifying debut aired on 18 April, 2008, and India has been hooked ever since. Every year, more and more…

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NEW DELHI: Dream 11 IPL has started with a bang as the much awaited tournament clocked over 269 million viewers in its opening…
  • Television October 1, 2020

IPL clocks 269 million viewers in opening week: BARC-Nielsen

NEW DELHI: Dream 11 IPL has started with a bang as the much awaited tournament clocked over 269 million viewers in its opening…

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NEW DELHI: From Bollywood to cricket. That’s the path fintech brand BharatPe is taking. Bharat Pe, which is positioned as the one…
  • Marketing October 1, 2020

BharatPe banks on cricket for next growth phase

NEW DELHI: From Bollywood to cricket. That’s the path fintech brand BharatPe is taking. Bharat Pe, which is positioned as the one…

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NEW DELHI: Over the years, IPL has given birth to several big stars who haven't just entertained the crowds but went ahead to…
  • Marketing September 29, 2020

Brands leverage Rahul Tewatia moment

NEW DELHI: Over the years, IPL has given birth to several big stars who haven't just entertained the crowds but went ahead to…

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Season 13 of the Indian Premier League has opened to a grand start with millions of audiences across the world watching it on…
  • Television September 22, 2020

200 million tuned in to watch the opening match of IPL: Jay Shah, BCCI

Season 13 of the Indian Premier League has opened to a grand start with millions of audiences across the world watching it on…

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NEW DELHI: Facebook has launched the next phase of its ‘More Together’ campaign in India ahead of the much-awaited cricket and…
  • IWorld September 21, 2020

Facebook launches another phase of More Together campaign

NEW DELHI: Facebook has launched the next phase of its ‘More Together’ campaign in India ahead of the much-awaited cricket and…

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Bigg Boss is all set to return to the television with its season 14 starting 3 October 2020. The show commands a massive loyal…
  • Television September 21, 2020

Sapangeet Rajwant and the art of building Bigg Boss 14

Bigg Boss is all set to return to the television with its season 14 starting 3 October 2020. The show commands a massive loyal…

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