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MUMBAI: People tend to have a fixed perception when it comes to actor Rana Daggubati – that of a consummate action hero. What…
  • Television November 11, 2020

Why Rana Daggubati’s South Bay is a content platform with a difference

MUMBAI: People tend to have a fixed perception when it comes to actor Rana Daggubati – that of a consummate action hero. What…

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NEW DELHI: Ahead of Diwali, Instagram has introduced an AR effect called ‘Share Your Light’, and a host of IGTV shows with…
  • IWorld November 11, 2020

Instagram launches festive AR filter, new IGTV shows for Diwali

NEW DELHI: Ahead of Diwali, Instagram has introduced an AR effect called ‘Share Your Light’, and a host of IGTV shows with…

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KOLKATA: After TikTok was banned in India, the short format video app category has seen a rapid explosion of small and big…
  • IWorld September 15, 2020

YouTube starts rolling out YouTube Shorts, a TikTok like platform, in India

KOLKATA: After TikTok was banned in India, the short format video app category has seen a rapid explosion of small and big…

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KOLKATA: In the wake of the government of India banning 59 popular Chinese Apps, Kantar, has released insights on the impact of…
  • IWorld July 21, 2020

Chinese app ban leads to higher uptake of Facebook, Instagram: Kantar

KOLKATA: In the wake of the government of India banning 59 popular Chinese Apps, Kantar, has released insights on the impact of…

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NEW DELHI: The ban on TikTok surely made a dent in influencer marketing since it wasn’t just a space for content creativity but…
  • IWorld July 13, 2020

Instagram Reels and what it means for brands and content creators

NEW DELHI: The ban on TikTok surely made a dent in influencer marketing since it wasn’t just a space for content creativity but…

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NEW DELHI: Instagram today announced the extension of the testing of Reels, a new video format, to India. This format offers a…
  • IWorld July 8, 2020

Instagram introduces Reels to entertain India

NEW DELHI: Instagram today announced the extension of the testing of Reels, a new video format, to India. This format offers a…

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KOLKATA: The recent ban on Chinese social media platform TikTok in India sent shockwaves across the country's TikTok community.…
  • IWorld July 4, 2020

TikTok ban to see influencer spillover onto YouTube & social spaces

KOLKATA: The recent ban on Chinese social media platform TikTok in India sent shockwaves across the country's TikTok community.…

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KOLKATA: While the lockdown demotivated many, it did not stop OTT platform SonyLIV from taking a bold stop. With new content in-…
  • IWorld July 2, 2020

SonyLIV 2.0 seeks to refresh through new-age, youthful vibe

KOLKATA: While the lockdown demotivated many, it did not stop OTT platform SonyLIV from taking a bold stop. With new content in-…

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New Delhi: On Monday, thousands had a career in making videos and overnight they are jobless, adding to the existing recession in…
  • IWorld July 1, 2020

TikTok ban forces influencers to shift to homegrown short-form video apps

New Delhi: On Monday, thousands had a career in making videos and overnight they are jobless, adding to the existing recession in…

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NEW DELHI: Social media platforms, which were a boon for brands, seem to have turned into a bane now. After consumer product…
  • Marketing June 29, 2020

Wake-up call for social media platforms as brands boycott in droves

NEW DELHI: Social media platforms, which were a boon for brands, seem to have turned into a bane now. After consumer product…

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