Cadbury

NEW DELHI: Cadbury Dairy Milk Silk has collaborated with the singing sensation Jasleen Royal as she launches her much-awaited…
  • Advertising September 14, 2020

Cadbury collaborates with Jasleen Royal for Dairy Milk Silk’s 'I Missed You'

NEW DELHI: Cadbury Dairy Milk Silk has collaborated with the singing sensation Jasleen Royal as she launches her much-awaited…

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NEW DELHI:  In today’s world, when digital is increasingly becoming the media of preference for brands, Cadbury and Ogilvy gave a…
  • Advertising August 4, 2020

Cadbury and Ogilvy's 'Heart Felt Thank You note' print campaign

NEW DELHI:  In today’s world, when digital is increasingly becoming the media of preference for brands, Cadbury and Ogilvy gave a…

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NEW DELHI: In a wildly unexpected step, Cadbury decided to drop its most iconic asset from much-loved brands like Cadbury Dairy…
  • Advertising August 4, 2020

Cadbury campaign #KahanGayiCadbury leads to new product

NEW DELHI: In a wildly unexpected step, Cadbury decided to drop its most iconic asset from much-loved brands like Cadbury Dairy…

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NEW DELHI: Raksha Bandhan is a festival of love and bond between a brother and sister and is all about creating special moments.…
  • Marketing August 2, 2020

Brands ride high on Raksha Bandhan ad campaigns

NEW DELHI: Raksha Bandhan is a festival of love and bond between a brother and sister and is all about creating special moments.…

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NEW DELHI: After a momentary dip in week 18, the past two weeks saw a rise in ad volumes on television, reveals the ninth edition…
  • Television May 30, 2020

Television ad volumes see uptick during past two weeks

NEW DELHI: After a momentary dip in week 18, the past two weeks saw a rise in ad volumes on television, reveals the ninth edition…

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NEW DELHI: We are the natives of a digital world. Most of the resources that were earlier physical for us have turned into…
  • Marketing May 12, 2020

Brands and their digital-first avatars

NEW DELHI: We are the natives of a digital world. Most of the resources that were earlier physical for us have turned into…

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MUMBAI: Britain-headquartered confectionery giant Cadbury has done its first major rebranding in 50 years for its flagship…
  • Marketing April 30, 2020

Cadbury Dairy Milk gets major rebranding in 50 years

MUMBAI: Britain-headquartered confectionery giant Cadbury has done its first major rebranding in 50 years for its flagship…

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MUMBAI: Mondelez launched a new campaign for its new Cadbury Chocobakes to celebrate the sweet secrets in all of us. The 'Meetha…
  • Advertising March 2, 2020

Cadbury launches new campaign ‘Meetha Chuppa Rustom’

MUMBAI: Mondelez launched a new campaign for its new Cadbury Chocobakes to celebrate the sweet secrets in all of us. The 'Meetha…

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MUMBAI: Even though Cadbury attempted to change its 5Star campaign strategy recently, it's got itself in a fix. The new ad film…
  • Marketing January 14, 2020

5Star's new ad draws flak; Ogilvy terms it as 'unfortunate' timing

MUMBAI: Even though Cadbury attempted to change its 5Star campaign strategy recently, it's got itself in a fix. The new ad film…

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MUMBAI: Chocolate brand 5Star is known for its smart and catchy TVCs but now it's singing a new tune. 'Eat 5Star, Do Nothing’ is…
  • Marketing January 13, 2020

New 5Star campaign addresses the youth's pressure of life's purpose

MUMBAI: Chocolate brand 5Star is known for its smart and catchy TVCs but now it's singing a new tune. 'Eat 5Star, Do Nothing’ is…

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