brand

NEW DELHI: WhatsApp is having an extremely eventful start to 2021. It began with a massive furore over its new privacy policy…
  • IWorld January 18, 2021

WhatsApp delays its privacy policy update

NEW DELHI: WhatsApp is having an extremely eventful start to 2021. It began with a massive furore over its new privacy policy…

Read More
NEW DELHI: Broadcast Audience Research Council has recently released data that states that the top 20 advertisers of the country…
  • Television January 15, 2021

Top 20 advertisers contributed to 51% ad volumes in 2020: BARC

NEW DELHI: Broadcast Audience Research Council has recently released data that states that the top 20 advertisers of the country…

Read More
New Delhi: The News Broadcasters Federation (NBF) has demanded immediate release of the audience measurement ratings of news…
  • Television January 15, 2021

NBF demands immediate release of audience data of news channels

New Delhi: The News Broadcasters Federation (NBF) has demanded immediate release of the audience measurement ratings of news…

Read More
NEW DELHI: In light of multiple ‘fake’ news reports claiming closure of All India Radio stations, public broadcaster Prasar…
  • Television January 13, 2021

No AIR station being shut down in any state: Prasar Bharati

NEW DELHI: In light of multiple ‘fake’ news reports claiming closure of All India Radio stations, public broadcaster Prasar…

Read More
NEW DELHI: MX Player’s short format video platform MX Taka Tak has been making major inroads in the short form video market post…
  • IWorld January 13, 2021

MX Taka Tak’s monthly active users up 150%

NEW DELHI: MX Player’s short format video platform MX Taka Tak has been making major inroads in the short form video market post…

Read More
NEW DELHI: Religious genre is the top gainer for week 01, 2021 of Chrome Data Analytics and Media data. The genre clocked a…
  • Television January 13, 2021

Chrome DM week 01: Religious genre emerges as top gainer

NEW DELHI: Religious genre is the top gainer for week 01, 2021 of Chrome Data Analytics and Media data. The genre clocked a…

Read More
NEW DELHI: GroupM has released a new research that reveals that one in two (54.3 per cent) consumers believe it’s important to be…
  • Advertising January 12, 2021

Group M research reveals consumers affinity for latest tech

NEW DELHI: GroupM has released a new research that reveals that one in two (54.3 per cent) consumers believe it’s important to be…

Read More
NEW DELHI: Balaji Telefilms has granted 14 lakh stock options under ESOP to its eligible employees. Each stock option is…
  • Television January 11, 2021

Balaji Telefilms approves stock options for employees

NEW DELHI: Balaji Telefilms has granted 14 lakh stock options under ESOP to its eligible employees. Each stock option is…

Read More
Mumbai: Reverse Thought Creative Studios takes web development a notch higher by developing a clean, precise and to-the-point…
  • Advertising January 6, 2021

Reverse Thought creates a user-friendly website for Allcargo Logistics

Mumbai: Reverse Thought Creative Studios takes web development a notch higher by developing a clean, precise and to-the-point…

Read More
Mumbai: “Opportunity To See” or OTS is a measure in advertising media which denotes number of times the viewer is most likely to…
  • Television January 5, 2021

Chrome DM data validates RepublicTV's leadership claims

Mumbai: “Opportunity To See” or OTS is a measure in advertising media which denotes number of times the viewer is most likely to…

Read More