Advertising
- IWorld January 18, 2021
WhatsApp delays its privacy policy update
NEW DELHI: WhatsApp is having an extremely eventful start to 2021. It began with a massive furore over its new privacy policy…
Read More- Television January 8, 2021
TV Today’s Amit Sinha joins India TV
NEW DELHI: TV Today GM strategy planning and research Amit Sinha has moved on from the organisation and is set to join India TV…
Read More- Advertising January 6, 2021
Reverse Thought creates a user-friendly website for Allcargo Logistics
Mumbai: Reverse Thought Creative Studios takes web development a notch higher by developing a clean, precise and to-the-point…
Read More- Television January 6, 2021
Car brands continue to lead news genre advertising in 2020: TAM Adex
NEW DELHI: Covid2019 impacted nearly every genre on television apart from news. Unlike other genres, news channels saw a meteoric…
Read More- Television January 4, 2021
GEC ad volumes saw 33% rise in 2020: TAM AdEx
MUMBAI: 2020 was a difficult year for the television broadcast space, courtesy Covid2019 pandemic. Every genre struggled hard to…
Read More- IWorld January 3, 2021
Facebook’s chief of advertising integrity moves on
New Delhi: Rob Leathern, Facebook's chief of advertising integrity, who handled the company's ad products, stepped down earlier…
Read More- Advertising December 21, 2020
Pepsi continues to advertise its lower SKU prices
NEW DELHI: Pepsi been focusing on the reduced prices of its SKUs in its new ad campaigns. During the IPL, the brand released #…
Read More- Advertising December 21, 2020
Dentsu Impact's Amit Wadhwa on fire-fighting and self-reflection during 2020
New Delhi: 2020 has been an extremely challenging year for the advertising industry — in the wake of the pandemic, marketing…
Read More- Advertising December 19, 2020
Asian Paints promises not only great painting, but a safe one too
MUMBAI: Consumer requirements from their painting partners have evolved dramatically due to the ongoing pandemic. From finalising…
Read More- Advertising December 18, 2020
What happens when Google Assistant eats a 5 Star?
NEW DELHI: Over the years, Cadbury 5 Star has come up with a few memorable campaigns that immediately lights the bulb of brand…
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