Advertising

NEW DELHI: WhatsApp is having an extremely eventful start to 2021. It began with a massive furore over its new privacy policy…
  • IWorld January 18, 2021

WhatsApp delays its privacy policy update

NEW DELHI: WhatsApp is having an extremely eventful start to 2021. It began with a massive furore over its new privacy policy…

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NEW DELHI: TV Today GM strategy planning and research Amit Sinha has moved on from the organisation and is set to join India TV…
  • Television January 8, 2021

TV Today’s Amit Sinha joins India TV

NEW DELHI: TV Today GM strategy planning and research Amit Sinha has moved on from the organisation and is set to join India TV…

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Mumbai: Reverse Thought Creative Studios takes web development a notch higher by developing a clean, precise and to-the-point…
  • Advertising January 6, 2021

Reverse Thought creates a user-friendly website for Allcargo Logistics

Mumbai: Reverse Thought Creative Studios takes web development a notch higher by developing a clean, precise and to-the-point…

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NEW DELHI: Covid2019 impacted nearly every genre on television apart from news. Unlike other genres, news channels saw a meteoric…
  • Television January 6, 2021

Car brands continue to lead news genre advertising in 2020: TAM Adex

NEW DELHI: Covid2019 impacted nearly every genre on television apart from news. Unlike other genres, news channels saw a meteoric…

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MUMBAI: 2020 was a difficult year for the television broadcast space, courtesy Covid2019 pandemic. Every genre struggled hard to…
  • Television January 4, 2021

GEC ad volumes saw 33% rise in 2020: TAM AdEx

MUMBAI: 2020 was a difficult year for the television broadcast space, courtesy Covid2019 pandemic. Every genre struggled hard to…

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New Delhi: Rob Leathern, Facebook's chief of advertising integrity, who handled the company's ad products, stepped down earlier…
  • IWorld January 3, 2021

Facebook’s chief of advertising integrity moves on

New Delhi: Rob Leathern, Facebook's chief of advertising integrity, who handled the company's ad products, stepped down earlier…

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NEW DELHI: Pepsi been focusing on the reduced prices of its SKUs in its new ad campaigns. During the IPL, the brand released #…
  • Advertising December 21, 2020

Pepsi continues to advertise its lower SKU prices

NEW DELHI: Pepsi been focusing on the reduced prices of its SKUs in its new ad campaigns. During the IPL, the brand released #…

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New Delhi: 2020 has been an extremely challenging year for the advertising industry — in the wake of the pandemic, marketing…
  • Advertising December 21, 2020

Dentsu Impact's Amit Wadhwa on fire-fighting and self-reflection during 2020

New Delhi: 2020 has been an extremely challenging year for the advertising industry — in the wake of the pandemic, marketing…

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MUMBAI: Consumer requirements from their painting partners have evolved dramatically due to the ongoing pandemic. From finalising…
  • Advertising December 19, 2020

Asian Paints promises not only great painting, but a safe one too

MUMBAI: Consumer requirements from their painting partners have evolved dramatically due to the ongoing pandemic. From finalising…

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NEW DELHI: Over the years, Cadbury 5 Star has come up with a few memorable campaigns that immediately lights the bulb of brand…
  • Advertising December 18, 2020

What happens when Google Assistant eats a 5 Star?

NEW DELHI: Over the years, Cadbury 5 Star has come up with a few memorable campaigns that immediately lights the bulb of brand…

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