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New Delhi: Last week, #BabaKaDhaba went viral and showed the positive impact social media can have when used constructively.…
  • Marketing October 14, 2020

Tanishq: Should brands buckle to trolls & boycotts?

New Delhi: Last week, #BabaKaDhaba went viral and showed the positive impact social media can have when used constructively.…

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New Delhi: Last week, #BabaKaDhaba went viral and showed the positive impact social media can have when used constructively.…
  • Marketing October 14, 2020

Should brands buckle to boycotts? What if they don't stand down?

New Delhi: Last week, #BabaKaDhaba went viral and showed the positive impact social media can have when used constructively.…

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MUMBAI: Down south, leading Indian TV network, Zee Entertainment Enterprises Ltd (Zeel) is penning a new script in its run up to…
  • Television September 14, 2020

Zee goes into overdrive down south as festive season approaches

MUMBAI: Down south, leading Indian TV network, Zee Entertainment Enterprises Ltd (Zeel) is penning a new script in its run up to…

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MUMBAI: If there’s one group of production professionals who believe that the ministry of information and broadcasting could have…
  • Television August 26, 2020

Ad filmmakers' express displeasure over I&B ministry's guideline

MUMBAI: If there’s one group of production professionals who believe that the ministry of information and broadcasting could have…

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MUMBAI: 2020 has been a different year, what with the pandemic totally putting things out of kilter for the economy, for business…
  • Television August 21, 2020

Will GECs score big this IPL & festival season?

MUMBAI: 2020 has been a different year, what with the pandemic totally putting things out of kilter for the economy, for business…

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MUMBAI: When it comes to Cricket, the passion of every Indian marks an unfathomable scale. They cherish IPL due to the high-…
  • Television August 21, 2020

Will IPL 2020 impact Hindi GECs?

MUMBAI: When it comes to Cricket, the passion of every Indian marks an unfathomable scale. They cherish IPL due to the high-…

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MUMBAI: When it comes to Cricket, the passion of every Indian marks an unfathomable scale. They cherish IPL due to the high-…
  • Television August 21, 2020

Will IPL 2020 impact Hindi GEC’s?

MUMBAI: When it comes to Cricket, the passion of every Indian marks an unfathomable scale. They cherish IPL due to the high-…

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MUMBAI: Regional channels are witnessing an astounding growth rate in recent times. In 2019, regional channels received 13 per…
  • Television March 30, 2020

Advertisement on regional channels grew by 13 per cent in 2019

MUMBAI: Regional channels are witnessing an astounding growth rate in recent times. In 2019, regional channels received 13 per…

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MUMBAI: The year 2019 was all about NTO and its impact; the transition period and the black-out threatened to bring down TV…
  • Television March 27, 2020

TV ad volume grew by 21% from 2016 to 2019

MUMBAI: The year 2019 was all about NTO and its impact; the transition period and the black-out threatened to bring down TV…

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