Marketing News

  • Marketing July 31, 2020

Lizol introduces its first disinfectant concentrate for Indian consumers

New Delhi: Lizol, one of RB’s leading disinfectant brands, announced the launch of its ‘e-commerce first’ innovation, Lizol…

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  • Marketing July 30, 2020

Faber-Castell art business grows by 300% y-o-y during Covid2019

NEW DELHI: Faber-Castell is a name most children grow up with. As one of the leading manufacturers of wood-cased pencils with a…

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  • Marketing July 29, 2020

Brands halt retail expansion; focus on online models

NEW DELHI: As the digital media started to pick up pace in India, retail brands like Pepperfry, Zivame, Nykaa, Lenskart,…

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  • Marketing July 29, 2020

Brands boost sales with SARS Cov2 virus-killing fabrics; ASCI warns against advertising without proof

NEW DELHI: The race to create Covid2019-protective products is on. Indian fashion retail brands such as Donear, Arvind, and…

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  • Marketing July 27, 2020

"Our media investment is lower than last year": Hyundai Motor's Tarun Garg

NEW DELHI: Even as the automobile industry was only beginning to cope with the changes from BSVI norms, the pandemic battered it…

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  • Marketing July 26, 2020

Brands join moment marketing on Netflix show ‘Indian Matchmaking’

NEW DELHI: Netflix premium show Indian Matchmaking has led many conversations and become quite popular within a week of its…

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  • Marketing July 24, 2020

Dettol & PVR Cinemas come together to enable ‘safe and hygienic’ movie viewing experience

NEW DELHI: Dettol, the leading germ protection brand, today announced its partnership with PVR Cinemas, India’s largest and the…

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  • Marketing July 24, 2020

Covid2019 & brands: Better consumer connections & brand recall

NEW DELHI: Like it or not, the Covid2019 pandemic has pushed brands to the heights of innovation. Along with it comes creativity…

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  • Marketing July 23, 2020

Dabur files case against Marico for copying its packaging

NEW DELHI: FMCG brand Dabur has filed a case against its competitor Marico alleging that the brand has copied the packaging of…

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  • Marketing July 22, 2020

Virat Kohli’s Wrogn joins hands with Animal Planet for the cause of endangered species

MUMBAI:  USPL’s apparel line Wrogn, in association with India’s leading wildlife channel Animal Planet, is launching a new…

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