Marketing News

  • Marketing September 24, 2020

Saregama plots Carvaan's post-Covid journey

MUMBAI: ‘Who buys a transistor radio in the times of iPods and apps?’ Well that was the narrative until 2015. Then came Saregama…

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  • Marketing September 23, 2020

Online fantasy sports platforms & their IPL romance

NEW DELHI: Ten years ago, if someone told you that you could create your own virtual sports team and win money, you would have…

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  • Marketing September 22, 2020

CarDekho focuses on personal mobility in its new spot

NEW DELHI – CarDekho has launched its newest TV campaigns ‘The everyday hero’ championing the cause of personal mobility. As…

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  • Marketing September 21, 2020

Policybazaar's new spot pushes health & term life insurance

NEW DELHI: has launched its new television campaign “AapKiSideHai”. The ad campaign features Policybazaar’s…

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  • Marketing September 17, 2020

PhonePe readies to cash in on the IPL

NEW DELHI: Some call it the biggest advertising festival of the Asian subcontinent; others equate it with the Super Bowl of India…

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  • Marketing September 9, 2020

Design Dereliction: Vi's new logo could have been much more than it is

NEW DELHI: A little more than two years after the Vodafone and Idea merger on 31 August 2018, the brand finally announced a new…

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  • Marketing September 7, 2020

Jeep India celebrates Ganeshotsav with a 162 feet long, 185 feet wide, Ganesha made of 122 Jeep Compass SUVs

Mumbai, September 5th 2020 - This year’s Ganesh Chaturthi festival - the pride and joy of Maharashtra was scaled down due to the…

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  • Marketing September 2, 2020

Samarpita Samaddar joins Bumble as India PR director

KOLKATA: Former Zee Studios PR lead Samarpita Samaddar joins Bumble as India PR director. Based in Mumbai, she will lead the…

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  • Marketing August 27, 2020

As Rasoda meme trends on social media, brands jump in to leverage the heat

NEW DELHI- For the past few days, Rupal Patel Datta aka Kokilaben from a TV serial Saath Nibhana Saathiya has been trending on…

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  • Marketing August 26, 2020

Guest Column: The conventional communications model of niche brands proving an upper hand

Almost as soon as the pandemic hit us earlier this year, businesses across the globe raced to relook at their communications…

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