Marketing News

  • Marketing October 14, 2020

Tanishq: Should brands buckle to trolls & boycotts?

New Delhi: Last week, #BabaKaDhaba went viral and showed the positive impact social media can have when used constructively.…

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  • Marketing October 14, 2020

Should brands buckle to boycotts? What if they don't stand down?

New Delhi: Last week, #BabaKaDhaba went viral and showed the positive impact social media can have when used constructively.…

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  • Marketing October 13, 2020

Myntra leverages IPL to expand reach & diversify its brand image

NEW DELHI: In India, there are two things that people lose their minds over: cricket and festivals. And the IPL is a festival of…

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  • Marketing October 12, 2020

IPL team sponsorship crosses ₹ 500 cr mark this year, GroupM’s ESP Properties

NEW DELHI: ESP Properties, the entertainment, and sports division of GroupM  cited that the IPL 2020 sponsorship crossed the ₹…

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  • Marketing October 10, 2020

How IPL anthems helped popularise the brand

NEW DELHI: IPL’s electrifying debut aired on 18 April, 2008, and India has been hooked ever since. Every year, more and more…

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  • Marketing October 9, 2020

White Rivers Media elevates Chirag Sangai as head of client partnerships

NEW DELHI: White Rivers Media has elevated Chirag Sangai as head of client partnerships. He joined the agency in August 2020 as…

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  • Marketing October 7, 2020

How Flipkart & Amazon enter the festive season

NEW DELHI: Amidst Covid2019 pandemic, India's biggest e-commerce platforms, Flipkart and Amazon, have tightened their belts in…

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  • Marketing October 6, 2020

Marico ups advertising spends in Q2 FY21

Leading FMCG player Marico stated in its quarterly report that the brand has upped its advertising spends in Q2 FY21 (July,…

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  • Marketing October 5, 2020

Why Medimix decided to partner KKR for Dream11 IPL

NEW DELHI: Herbal soap brand Medimix has opened its innings as the official SkinFit and hygiene partner of two-time Indian…

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  • Marketing October 1, 2020

BharatPe banks on cricket for next growth phase

NEW DELHI: From Bollywood to cricket. That’s the path fintech brand BharatPe is taking. Bharat Pe, which is positioned as the one…

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