Marketing News

  • Marketing October 22, 2020

Zoom makes Interbrand's 2020 Best Global Brands list

MUMBAI: With people confined to their homes during the Covid2019 pandemic, social media and communication brands have fared well…

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  • Marketing October 20, 2020

HUL’s Profit for Q2 2020 grew by 8.7%

HUL, the major FMCG major and a leading advertiser, has reported a profit of Rs 2,009 crore in the quarter ended September 2020,…

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  • Marketing October 20, 2020

HUL’s profile for Q2 2020 grew by 8.7%

HUL, the major FMCG major and a leading advertiser, has reported a profit of Rs 2,009 crore in the quarter ended September 2020,…

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  • Marketing October 20, 2020

Kabir Ahmed Shakir replaces Pratibha K Advani as CFO at Tata Communications

Mumbai: Tata Communications, a global digital ecosystem enabler, has appointed Kabir Ahmed Shakir as its chief financial officer…

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  • Marketing October 20, 2020

TAM Media Research launches Crisp

NEW DELHI: TAM Media Research has launched CRISP (Consumer Reviews & Influencer Sentiments for Brand Performance) -a robust,…

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  • Marketing October 19, 2020

Glow & Lovely: Will the makeover last?

NEW DELHI:  After facing severe backlash from every section of society, Hindustan Unilever rebranded its flagship brand ‘Fair…

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  • Marketing October 14, 2020

Tanishq: Should brands buckle to trolls & boycotts?

New Delhi: Last week, #BabaKaDhaba went viral and showed the positive impact social media can have when used constructively.…

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  • Marketing October 14, 2020

Should brands buckle to boycotts? What if they don't stand down?

New Delhi: Last week, #BabaKaDhaba went viral and showed the positive impact social media can have when used constructively.…

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  • Marketing October 13, 2020

Myntra leverages IPL to expand reach & diversify its brand image

NEW DELHI: In India, there are two things that people lose their minds over: cricket and festivals. And the IPL is a festival of…

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  • Marketing October 12, 2020

IPL team sponsorship crosses ₹ 500 cr mark this year, GroupM’s ESP Properties

NEW DELHI: ESP Properties, the entertainment, and sports division of GroupM  cited that the IPL 2020 sponsorship crossed the ₹…

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