MX Taka Tak’s monthly active users up 150%

  •  January 13,2021 By IndianTelevision Team

NEW DELHI: MX Player’s short format video platform MX Taka Tak has been making major inroads in the short form video market post the ban on Chinese app TikTok.

MX Taka Tak was launched in July 2020 and had 26 million app installs by the end of that month. The brand ran multiple app install programs, worked with partners and launched a massive marketing campaign to attract users to sample and join the platform. After a relentless effort of six months, it had 120 million installs by the end of December 2020, reflecting an impressive growth of 360 per cent.

The brand has seen uptake of 150 per cent in active monthly users since its launch. It claims to have the highest daily active users among the short form video category that encompasses both local and global players like Instagram Reels, Chingari, Mitron and others.

The latest data from MX Taka Tak reveals that 44 per cent of its users are in 15-24 age group. This group forms the majority on the platform and is ideal for brands across categories to connect with.

It is closely followed by 25-34-year-old category that constitutes 34 per cent of its users.

Next set of users are between the age of 35-44 years and make up nearly 16 per cent of the user base. And finally, a minority of six per cent users are above the age of 45 years.

So, the data clearly points that any brand looking at a target audience in the 15-44 age group can consider MX Taka Tak for its media plan. Some of the popular advertisers that have used the platform effectively include Tinder, Dubai, smule, Upstox and Vodafone.

Interestingly, 64 per cent of the audiences on the platform are males and 36 per cent females.

While the audiences on the platform are present from all over the country, the top states include Delhi-NCR, Maharashtra, Gujarat, West Bengal, Karntaka, Telangana, Tamil Nadu, Rajasthan, MP and UP and the top cities include New Delhi, Pune, Ahmedabad, Mumbai, Bengaluru, Kolkata, Hyderabad, Chennai, Jaipur, and Lucknow.

The most popular categories on MX Player include dance, sports, motivational, comedy, news, tech, arts, and education.

It has over 15 million creators and some of the leading ones are– Jannat Zubair, Nisha Gugain, Gima Ashi and others.

The app launched its own viral show titled MX Taka Tak Fame House that garnered over nine billion views

The platform has established a fund of Rs 100 crore to support creators and help them generate fresh and attractive content for the audiences.