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- IWorld January 11, 2021
India online video opportunity to scale to $4.5 billion by 2025
NEW DELHI: 2020 was a breakthrough year for over the top (OTT) streaming platforms. India’s online video industry generated an…
Read More- Television January 7, 2021
ABP Majha crosses 7 million subscribers on YouTube
NEW DELHI: Marking its leadership position in the digital sphere, ABP Network’s Marathi News Channel, ABP Majha has reached a…
Read More- IWorld December 9, 2020
Brand Twitter describes 2020 in one word
NEW DELHI: As 2020 draws to a close (finally!), many are convinced it was a cursed year, when everything that could, did go wrong…
Read More- IWorld October 15, 2020
GEMS: Psyche of Indian gamer
KOLKATA: With a spurt in consumption during the lockdown, gaming is projected to only grow further. Although the gamers are…
Read More- IWorld September 25, 2020
Amazon Prime Video makes Mirzapur Season 1 available for free
KOLKATA: As the release date for the most-anticipated season two of Mirzapur fast approaches, the excitement for the show is…
Read More- IWorld September 15, 2020
YouTube starts rolling out YouTube Shorts, a TikTok like platform, in India
KOLKATA: After TikTok was banned in India, the short format video app category has seen a rapid explosion of small and big…
Read More- Television August 20, 2020
Former TV9 senior execs to launch News First; a Kannada news channel for the quality-conscious viewer.
Catering to the changing demands of quality-conscious viewers, two former executives of TV9 Kannada, who were responsible for its…
Read More- Advertising August 10, 2020
Brands doing moment marketing the Binod way
NEW DELHI: Internet is a weird place; from woke discussions on politics, society, and economy to reviews of movies, shows, and…
Read More- IWorld August 1, 2020
YouTube's ad revenue growth slows down in Q2, subscription revenue sees good growth
KOLKATA: In the pandemic-hit period, Google-owned YouTube’s advertising revenue declined in the Q2 of 2020 compared to the…
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- Marketing July 22, 2020
Ad fraud: The aftermath of digital advertising
NEW DELHI: In the past four months due to the Covid2019 crisis, customers have been compelled to embrace technology in their…
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