marketing

NEW DELHI: Tata Tea is synonymous with its activism-led campaign – Jaago Re – that ran for nearly a decade and focused on…
  • Advertising December 3, 2020

Tata Tea Premium turns to Odisha with hyper-local advertising approach

NEW DELHI: Tata Tea is synonymous with its activism-led campaign – Jaago Re – that ran for nearly a decade and focused on…

Read More
New Delhi: Ullu, a platform that streams 18+ content, is all set to launch a new show titled Slip that revolves around the life…
  • IWorld December 2, 2020

Ullu brings in a refreshing new change to its content with Slip

New Delhi: Ullu, a platform that streams 18+ content, is all set to launch a new show titled Slip that revolves around the life…

Read More
NEW DELHI: RB, under its flagship campaign, Dettol Banega Swasth India has launched the social return on investment (SROI)…
  • Marketing November 30, 2020

Dettol's education programme delivers strong social value

NEW DELHI: RB, under its flagship campaign, Dettol Banega Swasth India has launched the social return on investment (SROI)…

Read More
New Delhi: Gaming has emerged as one of the extremely promising categories of the future and is entering into the mainstream.…
  • IWorld November 25, 2020

Lumikai & Loco partner to host Game Night on 26 Nov

New Delhi: Gaming has emerged as one of the extremely promising categories of the future and is entering into the mainstream.…

Read More
MUMBAI: Chennai Super Kings (CSK) is the IPL team with the biggest and most hardcore fanbase, a study by Ormax Media has revealed…
  • Television November 25, 2020

IPL has 86 million fans in India: Ormax Media study

MUMBAI: Chennai Super Kings (CSK) is the IPL team with the biggest and most hardcore fanbase, a study by Ormax Media has revealed…

Read More
NEW DELHI: Business news genre is the top gainer for week 46, 2020 of Chrome Data Analytics and Media data. The genre clocked a…
  • Television November 25, 2020

Chrome DM week 46: Business news genre emerges as top gainer

NEW DELHI: Business news genre is the top gainer for week 46, 2020 of Chrome Data Analytics and Media data. The genre clocked a…

Read More
NEW DELHI: Footwear brands Aqualite has launched its new brand campaign #ComfortDikhtaHai targeting Indians across diverse age…
  • Advertising November 21, 2020

Aqualite brings in Javed Akhtar to pen #ComfortDikhtaHai spot

NEW DELHI: Footwear brands Aqualite has launched its new brand campaign #ComfortDikhtaHai targeting Indians across diverse age…

Read More
MUMBAI: JK White Cement is reinventing the building materials communication space through its quirky new campaign series #…
  • Advertising November 21, 2020

JK White Cement attempts to reinvent building materials communication space

MUMBAI: JK White Cement is reinventing the building materials communication space through its quirky new campaign series #…

Read More
MUMBAI: The Covid2019 pandemic was a particularly dark time for students. With schools shut, the only effective and safe mode of…
  • Advertising November 21, 2020

#SpreadWordSpreadLove campaign gets love on social media

MUMBAI: The Covid2019 pandemic was a particularly dark time for students. With schools shut, the only effective and safe mode of…

Read More
NEW DELHI: WarnerMedia has revealed that HBO Max, the US streaming platform, will begin rolling out immediately on Amazon Fire TV…
  • IWorld November 18, 2020

HBO Max now available on Amazon Fire TV

NEW DELHI: WarnerMedia has revealed that HBO Max, the US streaming platform, will begin rolling out immediately on Amazon Fire TV…

Read More