Marketing News

  • Marketing September 25, 2020

Digital-first brands bet big on Dream11 IPL

NEW DELHI: Cricket is the by far the best media vehicle for any brand if it intends to connect with masses at a pan-India level.…

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  • Marketing September 24, 2020

Saregama plots Carvaan's post-Covid journey

MUMBAI: ‘Who buys a transistor radio in the times of iPods and apps?’ Well that was the narrative until 2015. Then came Saregama…

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  • Marketing September 23, 2020

Online fantasy sports platforms & their IPL romance

NEW DELHI: Ten years ago, if someone told you that you could create your own virtual sports team and win money, you would have…

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  • Marketing September 22, 2020

CarDekho focuses on personal mobility in its new spot

NEW DELHI – CarDekho has launched its newest TV campaigns ‘The everyday hero’ championing the cause of personal mobility. As…

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  • Marketing September 21, 2020

Policybazaar's new spot pushes health & term life insurance

NEW DELHI: Policybazaar.com has launched its new television campaign “AapKiSideHai”. The ad campaign features Policybazaar’s…

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  • Marketing September 17, 2020

PhonePe readies to cash in on the IPL

NEW DELHI: Some call it the biggest advertising festival of the Asian subcontinent; others equate it with the Super Bowl of India…

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  • Marketing September 9, 2020

Design Dereliction: Vi's new logo could have been much more than it is

NEW DELHI: A little more than two years after the Vodafone and Idea merger on 31 August 2018, the brand finally announced a new…

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  • Marketing September 7, 2020

Jeep India celebrates Ganeshotsav with a 162 feet long, 185 feet wide, Ganesha made of 122 Jeep Compass SUVs

Mumbai, September 5th 2020 - This year’s Ganesh Chaturthi festival - the pride and joy of Maharashtra was scaled down due to the…

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  • Marketing September 2, 2020

Samarpita Samaddar joins Bumble as India PR director

KOLKATA: Former Zee Studios PR lead Samarpita Samaddar joins Bumble as India PR director. Based in Mumbai, she will lead the…

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  • Marketing August 27, 2020

As Rasoda meme trends on social media, brands jump in to leverage the heat

NEW DELHI- For the past few days, Rupal Patel Datta aka Kokilaben from a TV serial Saath Nibhana Saathiya has been trending on…

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