Cheil India bags honours at Ad Stars & 2020 Kyoorius Creative Awards

  •  September 16,2020 By IndianTelevision Team

NEW DELHI: Cheil India scored multiple wins at the recently concluded Ad Stars and Kyoorius Creativity Awards 2020. The star campaigns have been Samsung Good Vibes, Real Kashmir FC Shared Jersey and Madras Dyslexia Association.

Samsung Good Vibes has been recognized globally for its excellence in creative solutions inspired by technology. Caring for possibilities and making a difference, Samsung Good Vibes is developed in association with Sense International India. Samsung conducted workshops with participants from different parts of India. Basis their feedback and expertise, Samsung Good Vibes app is fine-tuned to complement the behavior and capabilities of the deafblind. The two-way communication tool allows the deafblind to send and receive messages with friends, family or anybody else through their smartphones. It translates Morse Code input into text or voice and vice versa.

With these wins, Samsung Good Vibes campaign has added 11 more, bringing the collection to 20 this year.

Real Kashmir FC, had launched limited edition ‘Shared Jersey’ for all the unreal fans, the die-hard fans of rival teams who were supporting Real Kashmir FC during I-League last year. Conceptualised by Cheil India, the campaign saw celebrity fans and fans across the country appreciating and encouraging RKFC team.

Speaking on the wins, Cheil India COO Sanjeev Jasani said, “Heartiest congratulations to my team on their wins for the excellent work over the last twelve months.  Amidst the current trying times, we are proud to have maintained our winning streak this year. This exhibits the strength of our teams.  We remain focused on our commitment to creativity inspired by technology and thank our clients for their incredible support.”

“Awards keep the adrenaline going, especially when everything looks little disorienting around us. But what really delights me is to see that these recognitions are aligned with the focus of the company – Creativity + Technology. We have decided to play in categories like innovation, mobile, technology, digital, branded content and integrated – and it is good to see the results. These wins will encourage us to push even harder and find solutions to grow our clients’ businesses innovatively.” added Cheil India CCO Emmanuel Upputuru.

CAMPAIGN

AWARD

CATEGORY

METAL

Samsung Good Vibes

Ad Stars

Mobile Craft - Innovative Use of Technology

 

Silver

Samsung Good Vibes

Ad Stars

Video Stars - Branded Viral Videos

 

Silver

Samsung Good Vibes

Ad Stars

Healthcare - PSA

 

Bronze

Samsung Good Vibes

Ad Stars

Film - Not for Profit

 

Bronze

Samsung Good Vibes

Ad Stars

Human Rights - PSA

 

Crystal

Samsung Good Vibes

Kyoorius Creative Awards

Creativity for Good - Led by Brands

 

Creativity for Good

Samsung Good Vibes

Kyoorius Creative Awards

Innovative Use of Mobile Platforms or Technology

 

Baby Elephant

Samsung Good Vibes

Kyoorius Creative Awards

Innovative Use of Digital Platforms or Technology

 

Baby Elephant

Samsung Good Vibes

Kyoorius Creative Awards

Design for Digital & Mobile Marketing - UX Design

 

Baby Elephant

Samsung Good Vibes

Kyoorius Creative Awards

Design for Digital & Mobile Marketing -Digital & Mobile Apps, Tools & Utilities

 

Baby Elephant

Samsung Good Vibes

Kyoorius Creative Awards

Digital Marketing - Apps, Tools & Utilities

 

Baby Elephant

Madras Dyslexia Association

Kyoorius Creative Awards

 

Digital Marketing – SEO

Blue Elephant

Madras Dyslexia Association

Kyoorius Creative Awards

 

Digital Marketing - Apps, Tools & Utilities

 

Baby Elephant

Madras Dyslexia Association

Kyoorius Creative Awards

 

Integrated Advertising Campaign - Led By Digital

 

Baby Elephant

Real Kashmir FC The Shared Jersey

Kyoorius Creative Awards

 

Integrated Advertising Campaign - Led by Digital

 

Blue Elephant

Real Kashmir FC The Shared Jersey

Kyoorius Creative Awards

 

Creative Use of Data - Social Media

 

Baby Elephant