Advertising News

  • Advertising January 12, 2021

Group M research reveals consumers affinity for latest tech

NEW DELHI: GroupM has released a new research that reveals that one in two (54.3 per cent) consumers believe it’s important to be…

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  • Advertising January 9, 2021

Sebamed attempts to show the ‘reality’ behind celeb-endorsed beauty bars

NEW DELHI: German personal care brand Sebamed, with the aim to urge customers to make informed personal care choices based on…

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  • Advertising January 7, 2021

GalaxyCard launches virtual card for seamless digital transaction

NEW DELHI: As more and more people switch to online modes of commerce to meet their daily needs, having a quick and secure way of…

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  • Advertising January 6, 2021

Reverse Thought creates a user-friendly website for Allcargo Logistics

Mumbai: Reverse Thought Creative Studios takes web development a notch higher by developing a clean, precise and to-the-point…

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  • Advertising December 23, 2020

Catalysts to bridge the gap between digital growth & traditional agencies: Syed Amjad Ali

NEW DELHI: The marketing world has been in a state of constant flux for the past few years. There are emerging trends and…

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  • Advertising December 22, 2020

Parachute's #DearWinter campaign inspires women to love winter again

NEW DELHI: With their latest campaign #DearWinter, VMLY&R India and Marico’s hair-nourishment brand Parachute Advansed Hot…

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  • Advertising December 21, 2020

Dentsu International merges The Story Lab with C'Lab in India

NEW DELHI: Dentsu International has announced the merger of its celebrity, influencer, and sports marketing division C’Lab with…

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  • Advertising December 21, 2020

Pepsi continues to advertise its lower SKU prices

NEW DELHI: Pepsi been focusing on the reduced prices of its SKUs in its new ad campaigns. During the IPL, the brand released #…

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  • Advertising December 21, 2020

Dentsu Impact's Amit Wadhwa on fire-fighting and self-reflection during 2020

New Delhi: 2020 has been an extremely challenging year for the advertising industry — in the wake of the pandemic, marketing…

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  • Advertising December 19, 2020

Standard Chartered Bank is #HereForGood of the marginalised

NEW DELHI: Standard Chartered Bank recently launched its #HereForGood campaign, featuring brand ambassador Anushka Sharma, which…

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